1. eCommerce Keyword Research
Keyword research is the first step in an eCommerce SEO campaign. If you get this wrong then there one of the two things will happen:
- You’ll target keywords that are too difficult to rank for, and you won’t make it to page one.
- You’ll rank for keywords that don’t get a lot of traffic or don’t cause customers to buy.
Neither of these situations is ideal, which is why eCommerce keyword search is so important. It will ensure you target keywords that are easy to rank for, have decent search volume and have high conversion rates.
Find keywords through competitor research
If you have competitors who rank higher than you in search results, you can use their site to steal keyword ideas.
- First, type your keyword into Google
- Choose a competitor
- And scan their category and product pages for potential keywords.
However, do not use the same keyword as your competitor.
4. Implement On-Page SEO for eCommerce Product Pages
To properly optimize these pages, you need to put your target keyword in the following places:
- In the URL – putting you primary keyword in the URL is simple and improves search rankings. This is relevant for websites competing in more competitive inches. There are many factors associated with organic rankings, however, optimized URLs are an additional way you gain the edge on your competitors to drive more traffic.
- In the title tag (H1) – the title tag or H1 tag should have the keyword in it as close to the beginning as possible.
- In body copy – most category pages get straight to the products with no introduction which is not good for Google. You should aim for at least a 300 word intro with your keyword included at least 2-3 times.
- In image all text – since Google can’t read images, they rely on all text to know what it’s about. This gives you spot to include your keyword on the page, and gives you a shot at showing up in Google image results.
- In the meta data – while including your keyword in tour metadata hasn’t been shown to directly impact rankings, it can improve click-through rate, which has been shown to improve rankings.
6. Local SEO for eCommerce Retailers
While not applicable to everyone, if you have a physical store or just want more local site traffic, local SEO can give you a nice boost. There are three things:
- Claiming your Google my business profile – Google has a feature called Google my business, which allows you to put your business’s details into Google’s database.
- Building local citations – local citations are essentially backlinks from other local websites, like news outlets, magazines, press releases and other local media. Citations are important for local SEO because it shows Google that you’re popular in your area.
- Get local links – any local links are a way to build overall domain authority and help local rankings. Quick wins include local news outlets, charities you support, locally-based blogs and any local associations such as a chamber of commerce.